https://en.sputniknews.africa/20250210/negative-stereotypes-about-africa-persist-due-to-horrible-western-pr-nigerian-tiktoker-says-1070588127.html
Negative Stereotypes About Africa Persist Due to 'Horrible' Western PR, Nigerian TikToker Says
Negative Stereotypes About Africa Persist Due to 'Horrible' Western PR, Nigerian TikToker Says
Sputnik Africa
During the COVID-19 pandemic, Charity Ekezie joined TikTok out of boredom. Her first viral video featured traditional African outfits, but ignorant comments... 10.02.2025, Sputnik Africa
2025-02-10T17:58+0100
2025-02-10T17:58+0100
2025-02-11T10:21+0100
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People should research and challenge stereotypes about Africa instead of making assumptions, Nigerian TikToker Charity Ekezie told Sputnik Africa, noting that it is not Africans' fault.Ekezie believes Western media perpetuates these stereotypes by focusing on hunger, poverty, and primitive living conditions, as the West never had "real-time, hands-on experience of what an African truly goes through in day-to-day lives."The TikToker noted that many people were surprised to discover the realities of life in Africa. Often, these realities are fueled by stereotypes that depict African people as "sickly, kwashiorkor-looking kids living in the jungle," Ekezie said.She argued that the world is aware of African problems, but it doesn't see the continent's positive side. She advocated for Africa to emulate other nations by promoting its positive aspects and internally addressing problems, thereby counteracting negative Western PR.Ekezie stated that her content aims to bridge the gap between perception and reality, showcasing Africa from an African perspective, challenging preconceived notions, and inspiring many viewers to express a desire to visit the continent.
https://en.sputniknews.africa/20250204/africa-should-master-its-destiny-free-from-conditional-aid--foreign-influence-sa-expert-says-1070500054.html
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Negative Stereotypes About Africa Persist Due to 'Horrible' Western PR, Nigerian TikToker Says
17:58 10.02.2025 (Updated: 10:21 11.02.2025) Ekaterina Shilova
Writer / Editor
During the COVID-19 pandemic, Charity Ekezie joined TikTok out of boredom. Her first viral video featured traditional African outfits, but ignorant comments prompted her to begin sarcastically correcting misconceptions about Africa, which has since become the focus of her content.
People should research and challenge stereotypes about Africa instead of making assumptions,
Nigerian TikToker Charity Ekezie told
Sputnik Africa, noting that it is not Africans' fault.
"The worst question I have actually received is: Do you still eat humans in Africa? And I was like, When did we eat humans?" she said, emphasizing that she was asked this question in 2021 or 2022.
Ekezie believes Western media perpetuates these stereotypes by focusing on hunger, poverty, and primitive living conditions, as the
West never had "real-time, hands-on experience of what an African truly goes through in day-to-day lives."
The TikToker noted that many people were surprised to discover the realities of life in Africa. Often, these realities are fueled by stereotypes that depict African people as "sickly, kwashiorkor-looking kids living in the jungle," Ekezie said.
She argued that the world is aware of African problems, but it doesn't see the continent's positive side. She advocated for
Africa to emulate other nations by promoting its positive aspects and internally addressing problems, thereby counteracting negative Western PR.
"The thing I'm only saying is there's already so much negativity about Africa. It has been there for generations or years since our ancestors, since colonialism. It's enough. It's time now that we start showing the good sides of Africa," she stated.
Ekezie stated that her content aims to bridge the gap between perception and reality, showcasing Africa from an African perspective, challenging preconceived notions, and inspiring many viewers to express a desire to visit the continent.
