The upcoming BRICS summit will be a global sensation, said Russian Foreign Ministry spokeswoman Maria Zakharova at the opening of the 7th BRICS Media Summit.
She noted that, under Russia's chairmanship to date, more than 150 events of various levels have taken place within the BRICS framework.
"Of course, we are eagerly anticipating the central event, the BRICS Summit, in Kazan. And everything indicates that it will be a global sensation, no less," emphasized the diplomat.
According to Zakharova, the BRICS group has become a model of intergovernmental cooperation, describing it as a "lifeline, a true panacea for everything happening in international relations today."
"BRICS expansion has been a real shock, a cold shower for the West, and an eloquent confirmation that there will be no return to a unipolar world," she added.
The BRICS Media Summit is being held in Moscow from September 13 to 17, with participation from leaders and top specialists from over 60 media outlets across 45 countries. The main venue for the forum is the World Trade Center.
The Media Summit is being conducted for the first time as a new format of the BRICS Media Forum—an independent, nonprofit platform for dialogue among leading media from the member states. The Media Forum was established in 2015 at the initiative of Chinese state news agency Xinhua and has since been held in the BRICS chair country.