The Russian Export Center (REC), a state development institute established to support the non-commodity export sector, and the UAE-based YallaHub will jointly promote Russian companies in the Middle East and North Africa (MENA) markets.
The memorandum of cooperation was signed by Dmitry Prokhorenko, REC's director of foreign network development, and Sergey Igishev, YallaHub's general manager for development and export, at INNOPROM-2023 in Ekaterinburg.
"The memorandum with YallaHub will allow our exporters to actively use fulfillment and warehousing services for offline and online commerce, present goods on the best retail shelves in popular marketplaces, adjust marketing to market conditions, and organize direct distribution," Prokhorenko said.
The representative of the REC emphasized that the agreement will bring numerous benefits to Russian exporters and thus give impetus to the country's exports. He noted that the center actively and systematically develops cooperation with partners from the MENA countries.
"Our goal is to help increase and diversify the supply of Russian goods and services to the region," he explained.
According to the YallaHub businessman, the company offers a comprehensive service for entering the markets of Arab countries. It provides turnkey services to exporters, including supply chain optimization, organization of direct import, customs clearance, certification of goods in foreign markets.
Igishev also added that YallaHub helps exporters to present their products on the main marketplaces of the Middle East and North Africa, as well as gain access to the region's retail chains.
"In cooperation with the REC, which offers businesses a wide range of support tools, we will help Russian manufacturers realize their potential in foreign markets," Igishev stressed.
The exhibition in Ekaterinburg was attended by Russian Prime Minister Mikhail Mishustin, who underscored that international interest in the Russian economy is growing, despite attempts by the West to cut it off the country from the rest of the world.