‘African Designers Shouldn’t Wait for Western World to Tell That Our Culture Valuable:’ Ghanaian Fashion Entrepreneur
11:12 11.11.2026 (Updated: 11:24 11.11.2026)
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‘African Designers Shouldn’t Wait for Western World to Tell That Our Culture Valuable:’ Ghanaian Fashion Entrepreneur
‘Being international doesn’t mean abandoning where you come from,’ Felicia Nana Adwoa Etruba Essuman, founder of Ghanaian fashion brand ETRUBA, told Sputnik Africa.
Drawing inspiration from Ghana’s rich textile traditions, she has built a brand that combines cultural heritage with contemporary fashion, while also creating opportunities for aspiring designers through Etruba Fashion School.
Preserving cultural heritage while gaining international recognition is central to Essuman’s vision for African fashion, which she sees as a means of expressing identity and showcasing the continent’s creativity to the world.
Watch the video to learn more about her journey and her vision for the future of Africa’s fashion industry.
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