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Afrobeats conquered the world. Now Africa must conquer the business behind it.
Afrobeats conquered the world. Now Africa must conquer the business behind it.
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Afrobeats conquered the world. Now Africa must conquer the business behind it. Afrobeats is everywhere — but who's actually cashing in? Join us for an... 20.10.2026, Sputnik Africa
2026-10-20T22:42+0200
2026-10-20T22:42+0200
2026-10-20T22:44+0200
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Afrobeats conquered the world. Now Africa must conquer the business behind it. Afrobeats is everywhere — but who's actually cashing in? Join us for an exclusive interview with Audu Maikori, as he breaks down Africa's music economy and what it will take to keep the continent's creative value on the continent. Maikori explains why global popularity isn't enough — and why ownership and control are the real prizes.Subscribe to @sputnik_africa Sputnik Africa
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Afrobeats conquered the world. Now Africa must conquer the business behind it.
22:42 20.10.2026 (Updated: 22:44 20.10.2026) Afrobeats conquered the world. Now Africa must conquer the business behind it.
Afrobeats is everywhere — but who's actually cashing in? Join us for an exclusive interview with Audu Maikori, as he breaks down Africa's music economy and what it will take to keep the continent's creative value on the continent. Maikori explains why global popularity isn't enough — and why ownership and control are the real prizes.
Subscribe to @sputnik_africa
Sputnik Africa
