Using Indigenous Languages in Media is Source of Africa's Information Sovereignty: Nigerian Expert
Using Indigenous Languages in Media is Source of Africa's Information Sovereignty: Nigerian Expert
Broadcasting in native African languages is a strategic shift toward information sovereignty and decolonization, Adetunbowale Babalola, an expert in media linguistics, told Sputnik Africa.
Other key points from the speaker:
🟠Decolonization: Native languages break the Western monopoly on interpretation, allowing Africans to tell their own stories using vocabulary that foreign languages cannot adequately capture.
🟠Empowerment: Native broadcasts bypass translators, giving ordinary citizens direct, unfiltered access to global affairs.
🟠Trust & Engagement: Audiences experience "cognitive ease" without the need for mental translation, leading to higher credibility and a stronger connection to cultural identity.
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