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African Stories, Global Appeal: New Financing Targets Continent's Film Industry

African Stories, Global Appeal: New Financing Targets Continent's Film Industry
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African Export-Import Bank (Afreximbank), through the Fund for Export Development in Africa (FEDA), its development investment arm, has appointed an integrated production company as co-general partner of the Pan-African Film Fund, which aims to mobilize up to $1 billion to expand financing for the continent's film and audiovisual industries.
Launched in May 2025 under the auspices of Afreximbank's Creative Africa Nexus (CANEX) program, the fund will invest across Africa's audiovisual value chain, from content development and production to distribution, digital platforms, studios, and post-production infrastructure. Africa's film and audiovisual sector generates about $5 billion in annual revenue and supports over five million jobs, but limited access to financing and infrastructure continues to constrain its growth. The fund seeks to help close those gaps by directing capital towards film projects and the infrastructure needed to produce, distribute, and commercialize African content for audiences at home and abroad.
African Currents hosted Takunda Aaron Chimutashu aka Zen Isa, a Zimbabwean film producer, founder, and creative director of Immortal African, to discuss what Africa's film industry needs to compete more effectively in global markets. He argued that stronger production ecosystems, consistent quality standards, pan-African distribution networks, and equitable financing infrastructures are necessary for African creators to retain greater ownership of their stories and revenues.

"We know that Africans are hungry for media. We want to consume as much as possible. And we also have a specific hunger for African content. We want it to see ourselves on the big screen. So there is plenty of space for a fund of this scale to facilitate the creation of media that can fill this demand. And there is plenty of space for a fund of this scale to facilitate the development of the skills we know are already here, the stories we know are already here. So this is absolutely the perfect time, especially considering you look at projections and you see that the African film industry is projected to grow to a value of roughly [US$] 20 billion [...]. The truth of the matter is, Africa is made up of like 54 countries. Within each of those countries, you have multiple tribes. You have multiple languages. You have more cities and multiple experiences. Africa is massive, and there's a gigantic tapestry of unique stories that have never been tapped into that are extremely valuable [...]. What we need to do is make sure that these stories get out there. The world is hungry for something new [...]. By simply making films, we can dispel a lot of these deceptions that are being peddled around the world about Africa by simply presenting the truth. The same way a fire cannot burn underwater, if we flood the world with the truth of what Africa truly is, then this falsehood that has been peddled by colonial narratives can dissipate and fade away into nothingness," Chimutashu noted.

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