https://en.sputniknews.africa/20260723/not-help-but-mutual-benefit-how-media-partnership-with-russia-empowers-african-storytelling-1087731343.html
‘Not Help, But Mutual Benefit’: How Media Partnership with Russia Empowers African Storytelling
‘Not Help, But Mutual Benefit’: How Media Partnership with Russia Empowers African Storytelling
Sputnik Africa
The rising discontent over Western portrayals of Africa continues to intensify, as critics decry the persistent overemphasis on negative stories while the... 23.07.2026, Sputnik Africa
2026-07-23T11:47+0200
2026-07-23T11:47+0200
2026-07-24T14:09+0200
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‘Not Help, But Mutual Benefit’: How Media Partnership with Russia Empowers African Storytelling
Sputnik Africa
Leading African media scholar exposes the damaging impact of Western media's one-sided portrayal of the continent, calling for balanced reporting that highlights both challenges and progress
For decades, the global image of Africa has been shaped through foreign lenses—a narrative of poverty, conflict, and helplessness that bears little resemblance to the continent's complex realities. Today, however, a growing army of African scholars, researchers, podcasters, and journalists is pushing back, deploying indigenous knowledge systems, digital storytelling, and technological innovations to disrupt long-standing Western stereotypes.In the maiden episode of the Redrawn Africa podcast, Dr. Margaret Offoboche Agada-Mba—a senior lecturer at Pan-Atlantic University's School of Media and Communication, Nigeria—exposes the damaging, one-sided portrayal of Africa perpetuated by Western media. She reframes Sputnik's role not as charity but as a mutual partnership rooted in shared benefit and narrative equity.Beyond media critique, Dr. Agada-Mba issues an urgent warning: deepfake threats are real, and Africa must actively shape the governance of artificial intelligence rather than passively receive it. Her core message is clear—empowering local journalists to tell the continent's authentic story is not just preferable, but essential for a truly balanced global information order.Listen to the full discussion on the Redrawn Africa podcast, presented by Sputnik Africa. In addition to the website, you can also catch our episodes on Telegram.
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podcasts, africa, journalism, neocolonialism, history, аудио
podcasts, africa, journalism, neocolonialism, history, аудио
‘Not Help, But Mutual Benefit’: How Media Partnership with Russia Empowers African Storytelling
11:47 23.07.2026 (Updated: 14:09 24.07.2026) The rising discontent over Western portrayals of Africa continues to intensify, as critics decry the persistent overemphasis on negative stories while the continent’s development, progress, and ingenuity remain systematically sidelined.
For decades, the global image of Africa has been shaped through foreign lenses—a narrative of poverty, conflict, and helplessness that bears little resemblance to the continent's complex realities. Today, however, a growing army of African scholars, researchers, podcasters, and journalists is pushing back, deploying indigenous knowledge systems, digital storytelling, and technological innovations to disrupt long-standing Western stereotypes.
In the maiden episode of the Redrawn Africa podcast, Dr. Margaret Offoboche Agada-Mba—a senior lecturer at Pan-Atlantic University's School of Media and Communication, Nigeria—exposes the damaging, one-sided portrayal of Africa perpetuated by Western media. She reframes Sputnik's role not as charity but as a mutual partnership rooted in shared benefit and narrative equity.
Beyond media critique, Dr. Agada-Mba issues an urgent warning: deepfake threats are real, and Africa must actively shape the governance of artificial intelligence rather than passively receive it. Her core message is clear—empowering local journalists to tell the continent's authentic story is not just preferable, but essential for a truly balanced global information order.
“If you ask my opinion of how Africa has been portrayed, I would say there's a lot of over-emphasizing on negative stories and de-emphasizing the positives and all the development activities going on in Africa. And what this does is to re-emphasize the colonial stereotypes that exist. It also tries to portray the West as being privileged and the South as being in dire need. So, this is how Africa is being portrayed, and this comes at a cost,” Dr. Agada-Mba said.
Listen to the full discussion on the
Redrawn Africa podcast, presented by
Sputnik Africa. In addition to the website, you can also catch our episodes on
Telegram.
