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Africa's Secret Trump Card: Tapping Into Creative Economy's Potential

Africa's Secret Trump Card: Tapping Into Creative Economy's Potential

Sputnik Africa

Africa's Secret Trump Card: Tapping Into Creative Economy's PotentialAfrica's creative sector is no longer playing second fiddle to extractives... 09.06.2026, Sputnik Africa

2026-06-09T20:38+0200

2026-06-09T20:38+0200

2026-06-09T20:44+0200

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Africa's Secret Trump Card: Tapping Into Creative Economy's PotentialAfrica's creative sector is no longer playing second fiddle to extractives. Governments and investors now back film, music, fashion, and digital content as multibillion-dollar engines of long-term economic growth across the continent. #AfricanCurrents interviewed Patrick Kabanda, author of The Creative Wealth of Nations: Can the Arts Advance Development? to discuss how Africa's creative economy has become a genuine economic force that can diversify African economies.What happens when a young, digitally connected generation of African creators leads the world in storytelling, innovation, and cultural exportLet us know your thoughts in the comments ▶ Engage with the full discussion via: Telegram’s built-in player Our website Apple Podcasts | Afripods | Deezer | Pocket Casts | Podcast Addict | SpotifyYou can also find podcasts on Telegram using the hashtag #SputnikRadioSubscribe to @sputnik_africa

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