Ethiopia's 'Buy Now, Pay Later' Digital Market Set to Reach Nearly $59 Million Next Year
20:15 21.04.2026 (Updated: 20:31 21.04.2026)
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Ethiopia's 'Buy Now, Pay Later' Digital Market Set to Reach Nearly $59 Million Next Year
The country's digital credit market for deferred payments is projected to grow from $11.58 million in 2025 to $58.84 million by 2026, with an annual growth rate of 19.8%, according to a new report by IMARC Group.
The capital, Addis Ababa, reportedly holds a 41.6% market share, driven by digital infrastructure and tech-savvy urban consumers. Some 58.7% of loan services are conducted online.
Key drivers include the rise of Telebirr and M-Pesa users, the National Bank's digital payment strategy, and 25.7% annual e-commerce growth.
The new system allows consumers to purchase expensive goods upfront and pay in monthly installments, expanding market access.
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The country's digital credit market for deferred payments is projected to grow from $11.58 million in 2025 to $58.84 million by 2026, with an annual growth rate of 19.8%, according to a new report by IMARC Group.
The capital, Addis Ababa, reportedly holds a 41.6% market share, driven by digital infrastructure and tech-savvy urban consumers. Some 58.7% of loan services are conducted online.
Key drivers include the rise of Telebirr and M-Pesa users, the National Bank's digital payment strategy, and 25.7% annual e-commerce growth.
The new system allows consumers to purchase expensive goods upfront and pay in monthly installments, expanding market access.
Subscribe to @sputnik_africa
Sputnik Africa | X
