https://en.sputniknews.africa/20251223/russian-companies-showcase-products-at-food-africa-2025-in-cairo-russian-export-center-says-1081785154.html
Russian Companies Showcase Products at Food Africa 2025 in Cairo, Russian Export Center Says
Russian Companies Showcase Products at Food Africa 2025 in Cairo, Russian Export Center Says
Sputnik Africa
Russian food exporters showcased their products at the Food Africa 2025 exhibition in Cairo, according to the Russian Export Center (REC, part of VEB.RF... 23.12.2025, Sputnik Africa
2025-12-23T17:01+0100
2025-12-23T17:01+0100
2025-12-23T17:01+0100
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Russian food exporters showcased their products at the Food Africa 2025 exhibition in Cairo, according to the Russian Export Center (REC, part of VEB.RF Group).Exhibitors featured a wide range of products—from confectionery and beverages to oils, dairy, specialized additives, and packaging solutions. During the exhibition, participants held over 370 meetings with potential partners from Africa and the Middle East, with the potential value of deals estimated at $30 million.The REC emphasized that participation in such international events is crucial for Russian companies seeking to expand their export geography, particularly into dynamic MENA (Middle East and North Africa) markets.REC-organized pavilions provide direct sales opportunities: companies can present their products in person and sign contracts without intermediaries, enhance their reputation and credibility through the “Made in Russia” brand on the global stage, and gain up-to-date insights into market trends, innovations, and consumer demand in the food sector. The REC handles all logistical aspects, including exhibition space coordination, unified design, booth construction, and equipment.Companies interested in upcoming business events and state-supported export opportunities can use the “Events” service on the “My Export” platform. This section lists business exhibitions and trade missions eligible for government support across the EAEU, Asia, the Middle East, Africa, and Latin America.
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africa, russia, cairo, export, trade, north africa, cooperation
Russian food exporters showcased their products at the Food Africa 2025 exhibition in Cairo, according to the Russian Export Center (REC, part of VEB.RF Group).
“Russian food exporters successfully concluded their participation in the 10th International Food and Beverage Exhibition, Food Africa 2025, in Cairo. Twenty-two Russian companies presented their products at the collective ‘Made in Russia’ pavilion organized by the Russian Export Center,” the statement said.
Exhibitors featured a wide range of products—from confectionery and beverages to oils, dairy, specialized additives, and packaging solutions. During the exhibition, participants held over 370 meetings with potential partners from Africa and the Middle East, with the potential value of deals estimated at $30 million.
The REC emphasized that participation in such international events is crucial for Russian companies seeking to expand their export geography, particularly into dynamic MENA (Middle East and North Africa) markets.
REC-organized pavilions provide direct sales opportunities: companies can present their products in person and sign contracts without intermediaries, enhance their reputation and credibility through the “Made in Russia” brand on the global stage, and gain up-to-date insights into market trends, innovations, and consumer demand in the food sector. The REC handles all logistical aspects, including exhibition space coordination, unified design, booth construction, and equipment.
Companies interested in upcoming business events and state-supported export opportunities can use the “Events” service on the “My Export” platform. This section lists business exhibitions and trade missions eligible for government support across the EAEU, Asia, the Middle East, Africa, and Latin America.
