Western Frames Shape AI Reporting in Africa at Expense of Local Realities
13:29 04.10.2025 (Updated: 13:44 04.10.2025)
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Western Frames Shape AI Reporting in Africa at Expense of Local Realities
“ If an entity sitting somewhere outside the continent is really driving content to the audiences in the continent, they may miss the important concerns of locals, the important perspectives of locals. And these African entities end up carrying these perspectives and the voices of the locals end up being less than what they should be.”
Imported newswire content dominates AI coverage in African outlets, leaving local innovators and realities in the shadows. Without reclaiming narrative sovereignty, Africa risks adopting someone else’s vision of AI.
#GlobalSouthPole speaks with Professor Sisanda Nkoala, media and rhetoric scholar, on why African journalism must reclaim the continent’s AI story.
Discover how narrative power can shape Africa’s technological future.
Listen to the full conversation on:
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