Authenticity Over Trends: Africa Should Learn Lessons from Continent’s Greats, SA Media House Head Says
23:34 19.09.2025 (Updated: 09:04 20.09.2025)
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Authenticity Over Trends: Africa Should Learn Lessons from Continent’s Greats, SA Media House Head Says
“The first thing that we need to do is to appreciate the fact that in the digital era social media has helped us become a multipolar world. However, we need to acknowledge the fact that within social media there are challenges... And as Africans, we need to stay authentic,” Mantula Nonkululeko, CEO & Founder of GSQ Media, told Sputnik Africa.
From language and culture to the power of art, design, and music, she points to legends like Miriam Makeba, Letta Mbulu, Caiphus Semenya, Cesária Évora, and Fela Kútì as examples of how authenticity can shape Africa’s story globally — and even help in liberation struggles.
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