'Fashion is Such a Powerful Form of Soft Power', American Couture Guru Says
'Fashion is Such a Powerful Form of Soft Power', American Couture Guru Says
“Fashion is such a powerful form of soft power. It speaks for you before you even enter, before you even sit down, not even just enter the room.So, the way a country presents its fashion can completely change how the world sees it. It tells a story without words.”
🪡 #AfricanCurrents captures the pulse of global fashion with two leading voices reflecting on the cultural weight, soft power, and networking potential of the 2025 BRICS+ Fashion Summit in Moscow.
Mmanthlha Sankoloba, CEO of the Botswana Exporters and Manufacturers Association (BEMA), shared that the event was a platform to spotlight African fashion globally, drive economic growth, and foster regional unity in shaping a distinct African fashion identity.
For her part, Nichole M. Bess, CEO and founder of Noir Fashion Week, USA, hailed the summit as a vibrant blend of warmth, diversity, and inclusivity.
Dive into the dialogue shaping a new era of African fashion identity, and fashion’s power to connect and transform.
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