Uganda Launches Five-Year Plan to Boost Tourism in Rwenzori Region Through Targeted Marketing
Uganda Launches Five-Year Plan to Boost Tourism in Rwenzori Region Through Targeted Marketing
The Rwenzori plan, central to Uganda's tourism strategy, aims to:
🟠enhance tourism experiences,
🟠support local communities,
🟠conserve resources,
🟠strengthen the region's market position.
The initiative, spearheaded by the Uganda Tourism Board (UTB), will promote activities such as safaris and hiking to attract a diverse range of travelers. UTB also plans to improve off-season tourism and capitalize on Rwenzori's rich birdlife, drawing birdwatching enthusiasts from around the world.
According to Kasese Tourism Investors Forum CEO Kiiza Alexander, key goals include:
🟠skilling 3,000 locals by 2030,
🟠creating jobs,
🟠prioritizing marginalized groups.
The Rwenzori region is home to the Rwenzori Mountains National Park, a nearly 1,000 km² UNESCO World Heritage Site in Uganda, featuring Africa's third-highest peak, numerous waterfalls, lakes, glaciers, and remarkable plant life.
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