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How a Tech-Driven NGO is Revolutionizing Africa's Rural Women's Economic Power

How a Tech-Driven NGO is Revolutionizing Africa's Rural Women's Economic Power
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When a rural woman who cannot use a smartphone suddenly makes an online sale worth millions, “that’s what success looks like, where a tool in hand becomes money in the bank. Where knowledge acquired becomes a tool to make money and reach new customers,” according to a digital literacy advisor.
According to a 2024 GSMA report, just 33 percent of Nigerian women now use mobile internet—compared with 52 percent of men—highlighting a persistent gender gap in digital access. To tackle this imbalance, Tech Herfrica, a Nigerian non-governmental organization, is equipping rural women across other African countries with the tools they need to get online.
Since launching its flagship program—EquipHer 4Growth, the NGO has trained more than 100,000 women in basic digital skills and distributed smartphones to close the technology divide. Looking ahead to 2030, Tech Herfrica aims to empower one million women by integrating an online marketplace (HerLocal Market) and connecting participants to microloans and health-insurance schemes.
This scalable approach not only addresses entrenched gender and geographic inequalities but also underscores how digital inclusion can fuel economic growth and strengthen social resilience.
African Currents spoke with Imade Osuobeni, Tech Herfrica’s policy advisor and digital‐inclusion expert, to explore how the NGO is bridging the digital divide for rural African women—connecting them to financial services and online markets.
"Our very first milestone is to ensure that 100,000 women across African countries have the digital skills that they need to thrive. So I'm talking about basic skills like how to use simple banking apps for their business and what for their families. Number two, is to show that all 100,000 of them have access to the tool that they need, a simple smartphone," Osuobeni said.
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