Mnangagwa Launches National Tourism Policy to Transform Zimbabwe
Mnangagwa Launches National Tourism Policy to Transform Zimbabwe
The National Tourism Policy seeks to elevate Zimbabwe into a premier global travel destination and create a $5 billion tourism industry by 2025.
The policy is a comprehensive 10-year roadmap for sustainable tourism, outlining strategies to:
🟠improve visitor experiences,
🟠attract investment,
🟠leverage Zimbabwe's natural and cultural heritage.
It provides guidelines for infrastructure, marketing, conservation, and community involvement.
Key focus areas include:
🟠Upgrading tourism infrastructure;
🟠Enhancing international marketing to attract more visitors;
🟠Strengthening public-private partnerships for investment;
🟠Promoting sustainable tourism to protect cultural heritage and empower local communities;
🟠Simplifying regulations to boost hotel and resort development;
🟠Driving digital transformation.
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