Coffee Branding, Not Just Beans, Will Define Africa’s Global Future, Inter-African Coffee Expert Warns
Coffee Branding, Not Just Beans, Will Define Africa’s Global Future, Inter-African Coffee Expert Warns
#GlobalSouthPole | “If an African country thinks that it will go and do it alone out there, it can be quite a challenge […] You have big companies with deep pockets […] We have to go into the area of collaboration, because collaboration is critical,” Frederick Kawuma, Secretary-General Emeritus of the Inter-African Coffee Organization, explained.
In this episode, Kawuma explores how African nations are moving beyond exporting raw beans and fostering South–South cooperation to boost local processing, branding, and market access. From Ethiopia’s bold IP stance to Kenya’s financing reforms, he unpacks what it really takes for Africa to gain power, not just presence, in the global coffee chain.
Can Africa reclaim the value of its own coffee beans, or will multinationals keep brewing the profits?
Join us on this thought-provoking journey through Africa’s evolving coffee strategy, where Kawuma shares powerful insights on collective leverage, branding battles, and the fight for economic sovereignty.
▶ Click here to listen to the full conversation on Telegram’s built-in player.
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