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Kenyan Journalists Embrace AI Tools Through SputnikPro Project

© SputnikSputnikPro: "Secret Weapons for the Modern Editor: How AI Tools are Changing the Game"
SputnikPro: Secret Weapons for the Modern Editor: How AI Tools are Changing the Game - Sputnik Africa, 1920, 10.06.2025
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SputnikPro is an international educational project in the field of media, initiated by the agency Sputnik.
The first module of the project was held for journalists from the Prime Africa Channel. Mikhail Konrad, Director of Special Projects, led a masterclass on using AI tools to optimize newsroom workflows. He provided a comprehensive overview of modern tools for text creation, video generation, and image editing, and shared Sputnik's experience.
Bill Otieno, the managing director of the Prime Africa Channel, thanked Sputnik for organizing the event.
"As an active journalist with 10 years of experience in broadcast journalism, I must acknowledge that times have changed, as has the media landscape. The introduction of AI brings pros and cons. Some threaten our industry, while others change the game for the better. However, we should be aware of AI tools that can be misused to harm our viewers, readers and listeners, and this is a challenge for all of us,” he noted.
Following the event, Mikhail Konrad commented:
“One of the key features of our Media Group is our multilingual approach, along with the associated challenges and solutions. While this may not be relevant to all audiences, our colleagues today work in the Pan-African sphere and are familiar with producing and distributing content in multiple languages simultaneously. We hope our AI-powered video processing tools for different languages will be useful to them”.
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