Branding Africa: It’s Time to Forge a Bold Narrative and Reclaim Identity

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Branding Africa: It’s Time to Forge a Bold Narrative and Reclaim Identity

🪞 #AfricanCurrents | "I think it's important for us to look ourselves in the mirror and to recognize that we are looking at Africans and we need to provide solutions and brands and ideas that are relevant and then reflect the people that we're serving and that we do not need to be validated by outsiders because we are enough as we are," Thebe Ikalafeng, founder of Brand Africa, noted.

How can Africa build independent, resilient and competitive brands?

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