Think Beyond Borders: One of Africa’s Most Influential Branding Experts on Scaling Local Brands
20:29 15.04.2025 (Updated: 00:24 16.04.2025)
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Think Beyond Borders: One of Africa’s Most Influential Branding Experts on Scaling Local Brands
To go continental, African entrepreneurs must solve shared problems and create relatable identities, Thebe Ikalafeng told Sputnik Africa.
“The mistake that most of us make is that when we solve problems, we are too insular… and do not try and understand the consumers beyond our noses or beyond our borders,” he said.
He also mentioned that it is now crucial for financial services to actively participate and consider how they can contribute to the continent's development by supporting entrepreneurs in expanding their businesses beyond local boundaries.
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