https://en.sputniknews.africa/20250315/africans-need-to-tell-their-story-through-fashion-south-african-designer-says-1071089879.html
Africans Need to Tell Their Story Through Fashion, South African Designer Says
Africans Need to Tell Their Story Through Fashion, South African Designer Says
Sputnik Africa
Moscow Fashion Week is taking place from March 13 to 18. The event features fashion shows by Russian and international designers, expert lectures, a business... 15.03.2025, Sputnik Africa
2025-03-15T14:46+0100
2025-03-15T14:46+0100
2025-03-17T12:23+0100
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There is a need for African designers at major fashion events to share unique and beautiful narratives, South African designer Musawenkosi told Sputnik Africa, citing his contribution to telling the story of Soweto, South Africa – a story about cultural preservation, voice, and language. Musawenkosi believes the global fashion market is unfair to African designers. He suggested that with equal industrial support, they could better express their culture and creativity globally. When asked how his brand challenges Western stereotypes, the designer explained that his collection's red hair symbolizes blood, soil, and sun protection, referencing practices of African ancestors. He believes it's time to discuss these stereotypes and aims to showcase African craftsmanship through his brand, proving that excellence isn't exclusive to the West.
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south africa, sputnik africa, west, southern africa, russia, russia-africa cooperation, moscow, fashion
Africans Need to Tell Their Story Through Fashion, South African Designer Says
14:46 15.03.2025 (Updated: 12:23 17.03.2025) Ekaterina Shilova
Writer / Editor
Moscow Fashion Week is taking place from March 13 to 18. The event features fashion shows by Russian and international designers, expert lectures, a business showroom, and the World Fashion Shorts Festival. About 200 industry professionals will showcase their work during this week.
There is a need for African designers at major fashion events to share unique and beautiful narratives,
South African designer Musawenkosi told
Sputnik Africa, citing his contribution to telling the story of Soweto,
South Africa – a story about cultural preservation, voice, and language.
Musawenkosi believes the global fashion market is unfair to African designers. He suggested that with equal industrial support, they could better express their culture and creativity globally.
When asked how his brand challenges Western
stereotypes, the designer explained that his collection's red hair symbolizes blood, soil, and sun protection, referencing practices of African ancestors. He believes it's time to discuss these stereotypes and aims to showcase African craftsmanship through his brand, proving that excellence isn't exclusive to the West.
