https://en.sputniknews.africa/20250213/world-radio-day-commemorating-powerful-force-in-shaping-societies-breaking-stereotypes-1070635187.html
World Radio Day: Commemorating Powerful Force in Shaping Societies, Breaking Stereotypes
World Radio Day: Commemorating Powerful Force in Shaping Societies, Breaking Stereotypes
Sputnik Africa
As the world celebrates World Radio Day on February 13, we reflect on the enduring power of radio to inform, educate, and unite communities. 13.02.2025, Sputnik Africa
2025-02-13T17:26+0100
2025-02-13T17:26+0100
2025-02-13T17:26+0100
global south pole
radio
podcasts
unesco
journalist
sport
climate change
africa
sputnik africa
telecommunications
https://cdn1.img.sputniknews.africa/img/07e9/02/0d/1070637763_0:280:1280:1000_1920x0_80_0_0_3254aede050e74eeb174e5716adafca3.jpg
World Radio Day: Commemorating Powerful Force in Shaping Societies, Breaking Stereotypes
Sputnik Africa
As the world celebrates World Radio Day, we reflect on the enduring power of radio in informing, educating, and uniting communities. For over a century, it has remained one of the most accessible and trusted media platforms, adapting to new technologies while continuing to reach millions, especially in regions where digital access remains limited.
For over a century, radio has remained one of the most accessible and trusted media platforms, adapting to new technologies while continuing to reach millions, especially in regions where digital access remains limited. Radio remains a powerful force in Africa, bridging gaps in information dissemination, preserving cultural heritage, and raising awareness on critical societal issues.One of the key issues African broadcasters must address is the dominance of foreign narratives and the persistence of negative stereotypes about the continent. For Tshegofatso Makola, a radio presenter at Tuks FM in Gauteng, South Africa, the solution lies in prioritizing African stories and ensuring they are told by Africans for Africans.Similarly, Ebenezer Donkoh, a radio host at YFM in Kumasi, Ghana, emphasizes that Africa's rich cultural heritage should be preserved and narrated by those who understand it best.With the rapid evolution of technology, radio is undergoing significant transformation. The rise of digital platforms has forced broadcasters to rethink traditional models and find new ways to engage audiences. Anne Mwaura, senior radio presenter at Capital FM in Nairobi, Kenya, believes that adaptation is key to survival.This shift towards digital is not just about survival, but also about reaching wider audiences in innovative ways. Godwin Enakhena, an administrative and sports journalist, summed it up succinctly: “If you refuse to change, change will change you.”To listen to the whole discussion, tune in to the Global South Pole podcast, brought to you by Sputnik Africa.In addition to the website, you can also catch our episodes on Telegram.► You can also listen to our podcast on Apple Podcasts, Spotify, Deezer, Castbox, Pocket Casts, Afripods, Podcast Addict, and Overcast.► Check out all the episodes of Global South Pole.
africa
nigeria
ghana
kenya
south africa
Sputnik Africa
feedback@sputniknews.com
+74956456601
MIA „Rossiya Segodnya“
2025
Aliyu Bello
https://cdn1.img.sputniknews.africa/img/07e8/03/1b/1065800114_0:0:584:584_100x100_80_0_0_62cad62dbf1189c4eb67480b8c84140f.png
Aliyu Bello
https://cdn1.img.sputniknews.africa/img/07e8/03/1b/1065800114_0:0:584:584_100x100_80_0_0_62cad62dbf1189c4eb67480b8c84140f.png
News
en_EN
Sputnik Africa
feedback@sputniknews.com
+74956456601
MIA „Rossiya Segodnya“
Sputnik Africa
feedback@sputniknews.com
+74956456601
MIA „Rossiya Segodnya“
Aliyu Bello
https://cdn1.img.sputniknews.africa/img/07e8/03/1b/1065800114_0:0:584:584_100x100_80_0_0_62cad62dbf1189c4eb67480b8c84140f.png
radio, podcasts, unesco, journalist, sport, climate change, africa, sputnik africa, telecommunications, artificial intelligence (ai), nigeria, ghana, kenya, south africa, entertainment, exclusive, journalism, media, social media, mainstream media, аудио
radio, podcasts, unesco, journalist, sport, climate change, africa, sputnik africa, telecommunications, artificial intelligence (ai), nigeria, ghana, kenya, south africa, entertainment, exclusive, journalism, media, social media, mainstream media, аудио
World Radio Day: Commemorating Powerful Force in Shaping Societies, Breaking Stereotypes
As the world celebrates World Radio Day on February 13, we reflect on the enduring power of radio to inform, educate, and unite communities.
For over a century, radio has remained one of the most accessible and trusted media platforms, adapting to new technologies while continuing to reach millions, especially in regions where digital access remains limited.
Radio remains a powerful force in Africa, bridging gaps in information dissemination, preserving cultural heritage, and raising awareness on critical societal issues.
One of the key issues African broadcasters must address is the dominance of foreign narratives and the persistence of negative stereotypes about the continent. For Tshegofatso Makola, a radio presenter at Tuks FM in Gauteng, South Africa, the solution lies in prioritizing African stories and ensuring they are told by Africans for Africans.
“We need to put a lot more focus on what happens on the continent first because I think we are all directly linked. A lot of our stories are directly linked; a lot of the narratives are directly linked. And when we neglect those and focus on what happens outside of Africa, we really lose the essence of what it means to truly be African and tell our stories the way we want to tell our stories,” Makola stresses.
Similarly, Ebenezer Donkoh, a radio host at YFM in Kumasi, Ghana, emphasizes that Africa's rich cultural heritage should be preserved and narrated by those who understand it best.
“In Africa, most of our stories have cultural values. They have some backgrounds to it that need to be told by us. Foreigners can’t tell them better than we can. So let us tell our stories the way we want others to know, and they'll definitely fly,” Donkoh says.
With the rapid evolution of technology, radio is undergoing significant transformation. The rise of digital platforms has forced broadcasters to rethink traditional models and find new ways to engage audiences. Anne Mwaura, senior radio presenter at Capital FM in Nairobi, Kenya, believes that adaptation is key to survival.
“I think radio has been here for a long time, and it will be here for a long time. And one thing about this medium is that it really does adapt and grow as quickly as it can. So as it's adapting, it will need to get into a more digital aspect of life, which is just a fact of life because the more people who are getting online, the more we will need to also adapt to that,” the radio presenter explains.
This shift towards digital is not just about survival, but also about reaching wider audiences in innovative ways. Godwin Enakhena, an administrative and sports journalist, summed it up succinctly: “If you refuse to change, change will change you.”
To listen to the whole discussion, tune in to the Global South Pole podcast, brought to you by Sputnik Africa.
In addition to the website, you can also catch our episodes on
Telegram.► Check out all the episodes of Global South Pole. 
