There is a need for African designers at major fashion events to share unique and beautiful narratives, South African designer Musawenkosi told Sputnik Africa, citing his contribution to telling the story of Soweto, South Africa – a story about cultural preservation, voice, and language.
Musawenkosi believes the global fashion market is unfair to African designers. He suggested that with equal industrial support, they could better express their culture and creativity globally.
When asked how his brand challenges Western stereotypes, the designer explained that his collection's red hair symbolizes blood, soil, and sun protection, referencing practices of African ancestors. He believes it's time to discuss these stereotypes and aims to showcase African craftsmanship through his brand, proving that excellence isn't exclusive to the West.