The value of a sport depends on the promotion and visibility it gets from media coverage, Carol Radull, host of the sports show Radull Live, who has also worked as a sports journalist for the Radio Africa Group for 21 years, tells Global South Pole.
“If the journalists decide we're not covering a game, nobody will even know it's happened. If we don't portray our game in a good light, nobody will ever come and watch it. If we don't give exposure to leagues, the corporates will not put their money behind the league. So the role of a journalist is very important in bringing visibility to athletes, to the different sports and leagues, and to let the fans know what's happening when it's happening,” Radull stresses.
To find out what else our guest had to say, tune in to the Global South Pole podcast, brought to you by Sputnik Africa.
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