"Ghana's approach to diaspora engagement can be traced back to the politico-cultural movements of Pan-Africanism - a political and a cultural phenomenon that regards Africa, Africans and people of African descent abroad as a unit. This idea of Pan-Africanism can be traced back to the 19th and then the 20th century, when a range of Black intellectuals and politicians struggled against racism, colonization, and imperialism [...]. When Ghana returned to multi-party democracy in 1993, the government adopted what you call the Panafest - a Pan-African Historical Theatre Festival, aiming at bring African-Americans and Ghanaians together," Dr. Agbevade said.
"If you look at the country [Ghana] as a whole you realize that tourism is one of the major contributors to our GDP [...]. It brought in a total of about 1.9 billion Ghana Cedis from visitors of over 1.1 million. And if you look at it from the cultural diplomacy point, one as a country and in a global village, long-term effects of an initiative like this are: One: that we are going to be able to position ourselves as a country that hosts every investor, every diasporan who is welcomed to grow in this particular country. Two: the other side of it is that it gives us access to resources to develop the country," Zakaria noted.