The 9th International Floriculture and Horticulture Trade Fair in Addis Ababa is more than just an exhibition—it's a powerful statement about Ethiopia’s role in global trade, Tewodros Zewdie, Executive Director of the Ethiopian Horticulture Producer Exporters Association, told Sputnik Africa.
"Well, this show will play quite a pivotal role in terms of bolstering the bilateral business ties with different countries and continents in the world with Ethiopia," he said.
The presence of exhibitors and buyers from BRICS nations, Latin America, Europe, and Africa is proof that Ethiopia’s horticulture sector is gaining global recognition. Beyond trade deals, the fair serves as a knowledge-sharing hub.
"In addition to the B2Bs, I think this session will be important in terms of cross-fertilization of knowledge and experience as well among the BRICS countries and other countries as well," Tewodros Zewdie pointed out.
What does this mean for Ethiopia? It signifies an opportunity to strengthen its export market, attract investment, and learn from more established horticulture industries. Countries like Brazil and India bring valuable expertise, while markets like Russia and China have a growing demand for Ethiopian products, the executive director explained.