Russia is interested in building cooperation with BRICS countries in the field of viticulture and winemaking, Deputy Executive Director of the Association of Winegrowers and Winemakers of Russia Pavel Mayorov told Sputnik.
This interest concerns not just promoting Russian wine, but also building cooperation in the field of viticulture, winemaking, scientific and technical cooperation in this area, he said.
Mayorov said it's important to focus efforts, as spreading promotion across multiple countries would dilute the impact, pointing to the choice between a massive promotional push in one area or scattering attention.