"Great interest was aroused by the presentation of a popular song contest on television, which was proposed by the Traditions of Art Foundation and supported by [Russian federal] Channel One. The idea of holding such a competition, which was discussed by [Russian President] Vladimir Putin with the Chairman of [China] Xi Jinping, was supported by our Chinese colleagues. During the forum, our partners in the CIS, SCO and BRICS reacted to it with interest," the official was quoted by the media as saying.
"From my point of view, it [the contest] is deeply original. Precisely because it involves countries with different musical cultures that are not unified under one standard. It is assumed that performers who will represent their countries will perform in national languages. [...] It is absolutely obvious that in the year of Russia's presidency in both the BRICS and the CIS, this kind of competition will be held and should represent all the polyphony of the world, the multipolar world that President Putin spoke about," he was cited as saying.